Selling digital products: what actually has to be true

Sat, 22 Aug 2026 00:00:00 +0000

The technical side of selling something digital is genuinely easy now. A payment processor, a file, an automated delivery email — an afternoon’s work, and the platform takes a small cut and handles the tax.

That is not the hard part, and the fact that it is easy is why so much of the advice about it is worthless. Anyone can describe how to set up a checkout page. Almost nobody wants to talk about the four things that determine whether anybody buys.

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Selling digital products: what actually has to be true